Online plant-based market

Within 1000 km: we provide food security to large cities within a 1000 km circle with high-quality plant-based proteins. We connect regional production and processing food potentials to build short supply chains along the closest route to the consumer. Due to the demanding logistics system, it is necessary to establish an infrastructure for efficient ordering, quantity planning and distribution to sales channels. 

Wolt vs Grashka: we see Wolt as an ideal partner in establishing a network for the delivery of packages in a short period of time. Our platform is connected to their system so that a purchase from our online store would be converted into an order in the Wolt system. 

Subscription / membership: we will enable the delivery of larger packages throughout the entire region of Europe, but we will target purchases greater than €50 to optimize logistics, delivery costs and the packaging created. Families, groups or individuals will be able to order monthly packages, which can be automatically delivered to the customer without the need to order each time. Members will become the most loyal customers who want to enjoy our products monthly and support the wider mission of the project. We will provide customers with a package of benefits, discounts and educational content that will make it worthwhile for them to join the platform. 

Grashka plant-based deli: for additional promotion, tasting and point of sale, a physical deli concept was created with a wide range of delicacies, a limited range of dishes and the possibility of delivery with partner Wolt. The delicatessen will be a showroom of our products and a testing ground for our products. We'll also be serving a fast-casual menu based on our delicacies. 

Accounting for the food journey: in order to emphasize our regionality and operate as transparently as possible, the platform will account for the food journey with each purchase. Each product will be marked with the route of the main ingredient from “farm to fork”. With this system, we will slowly build on the trust of our customers to act for the good of the environment and build resilient supply chains for the future.